Competition has never been stronger, which is why hotels must seek differentiation. Differentiation can be achieved in many ways, but one of the finest ways is offering hotel amenities. They help set your hotel apart from the competition and impress your guests so that your occasional guests turn into lifelong customers.

Here, we will look at hotel amenities and ideas that you should consider to enhance the guest experience.

What are hotel amenities?

Hotel Amenities are a service or item offered to guests or placed in the guest room, bathroom and kitchen, etc. for convenience and comfort and at no extra cost. Amenities may vary depending on the level of the hotel and the type of accommodations offered. Usually, the most common amenities are shampoo, conditioner, bath gel, body lotion soap, a sewing kit, a razor, and a hairdryer, among others.

Some of these basic items like shampoo and soap have come to be expected by guests, while others are being offered as new ways to attract clients. As amenities become standardized, hotels have to think out of the box to offer items or services that differentiate them from the competition.

Hotel Amenities ideas to impress your guest

There are many ideas for hotel amenities that you should consider in offering to distinguish your hotel from the competition. Let’s take a look ;

Toiletries

While toiletries such as shampoo, conditioner, body lotion, bath gel, and soap have become standard offerings at almost all hotels, that doesn’t say the kind you offer needs to be standard. Think about giving added value and offering products such as soap from a local maker, or products that are cruelty-free or chemical-free – in other words, some sort of added value that tells your guests you care about their comfort.

Complimentary beverages

Everyone knows that the mini-bar is to be avoided if you don’t want to spend all your money on drinks. However, as an alternative to the mini-bar, you might consider including complimentary water and hot drinks such as tea and coffee. You could even have a water boiler within the room so that guests can prepare their own hot drinks, tea, and coffee.

Specialized bedding

Specialized bedding could range from different kinds of pillows, such as down, ergonomic, or foam pillows, or even have the customizable weight of the down comforter – a heavier weight for those who run cold, and a lighter weight down comforter for those who are less prone to getting cold. Or you might have different weights and types of blankets.

Bathrobe and slippers

Nothing says hotel like getting into your bathrobe after a warm bath. Having a bathrobe is a luxurious amenity that makes guests appreciate it.

The same goes for slippers: offer your guests slippers which they can take home with them. It is greatly appreciated to step out of bed into slippers instead of walking barefooted, and it's a free promotion for your hotel if the guests take them home.

Make the in-room experience as relaxing as possible

One of the keys to promoting is getting guests to spend as much money in-room as possible. Creating a spa-like experience inside the room makes it so that they won’t want to leave. Amenities that help create this spa experience could be a diffuser with a scent that’s specific to your hotel, an eye pillow, a noise machine, chronotherapy, and relaxing music. All of these amenities will help to create an immersive experience that they will without a doubt recommend to their friends.

Conclusion

Hotel amenities are a fantastic way to differentiate your hotel and spot your target audience based on the amenities you offer. Many little things are what make the difference, and by offering specialized extras within the room, you stay competitive and set your hotel apart from the competition. By creating a top-grade experience with amenities that make your guests feel at home, they will be more likely to come back.

FAQ

What is the purpose of hotel amenities?

Role of Amenities in the Hotel Industry

The hotel amenities include premises of the hotel, toiletries like soap, shampoo, cream, etc. These basic amenities help to arrange a comfortable stay for the guests and give them a home-like feeling.